A niche is basically a GROUP of PEOPLE. These group of people is interested in something but something specific. The key when choosing this group of individuals is to be very specific because if you are too unspecific, then it is going to be tough to talk to your audience. So What is a niche marketing website?
It is as you walk into a supermarket looking for advice on “how to lose weight.” It will not happen, and you are not likely to trust the source of the information. It will not the same experience you would get if you walked into a health store that specialized in weight loss.
There are TWO BILLION people in the online world. That is the biggest marketplace in the world by a long shot, so you want to become an expert within the very particular chosen category.
So, when you sit down and think of what is your niche, stop thinking about this confusing and imaginary word “niche,” think instead of a group of people.
Well, you don’t want this group of individuals to be very broad, and you should avoid when starting out. Here are some examples of a niche that very broad, and then I want to give you some examples of groups of individuals that are much more “niche” and specific.
A group of individuals who are interested in health, for example, is too broad.
Health could be just about anything. I regularly see people trying to start off within the health niche. Well, “health” isn’t a niche, it’s very unspecific. How do you target individuals within health? That is not a group of people that you can effectively target; rather you need to dig down and be more specific.
A group of individuals looking to improve their metabolism. That is a targeted niche. There are MILLIONS of people looking to do this.
A group of individuals over 50 years old who want to lose weight, is a niche. There are MILLIONS of individuals who want to do this.
A group of individuals who want to fix their back problems. That is a niche. There are MILLIONS of people who want to do this.
A group of men that needs help for hair loss. That is a niche. There are MILLIONS of individuals looking to for this type of aid.
A group of people that are seeking for low carb diets. That is a niche. There are MILLIONS of individuals looking for these.
See where I am going with this? People are not looking for health; they are looking for something much more specific. There are 10,000’s of niches within the broad “health” industry. Tens of thousands of groups looking to accomplish something, seeking to buy something, looking for help solving a problem.
All you need to do is target one of these, and you have yourself a niche and a large group of people.
So a niche marketing website is targeting a particular group of individuals. Whatever niche it would be. Are you interested in this form of commercialization?
This website offers a lot of training for you to have your own niche marketing website.
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