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You are here: Home / Affiliate Marketing / What Is Email Marketing And How Does It Work?

What Is Email Marketing And How Does It Work?

Updated February 9, 2018 By Den 4 Comments

So what exactly is an email marketing and how does it work?  It is one of the more traditional forms of online marketing used on a daily basis and is known to be more efficient than some other types of marketing. It is a campaign by sending email directly to your inbox with the intention to advertise products or services.

It is most likely that you have already seen an email marketing in action if you have an email address. Sometimes you notice that there’s 30% off at your favorite clothing shop, through an email, this is absolutely email marketing. This email has been sent directly to you, with the aim to advertise.

Ok, let’s change this around. This time, you will be the one sending out the email campaign to your customers. Before you do that, you will need their permission, to avoid your clients labeling your campaign as spam. You don’t want that to happen because spam just gets deleted.

It is vital to get your customers’ permission as it will build their trust on you. This approval will create a relationship between you and your client, and they will be anticipating your new emails as they want to hear about your latest deals and offers.

How to create a campaign?

What is Email Marketing and how does it Work?

Making a  campaign doesn’t have to be difficult. A welcome email as an example. Sending clients a welcome email immediately after they subscribe can be effective. You are responding in no time to their action, meaning they are more likely dip into their email content.

This process of an email campaign is excellent as you will write it only once and each time you gain a new subscriber, you will send the same email to them automatically. Before writing a campaign, you will need to collect data from your customers.

You will need their email address as a minimum, as well as any other information. You can acquire it in an easy way by using a sign in form on your website. Once they sign in on that form, you can now arrange your campaign. As it is a welcome email, you want to make it appealing. Try thanking the customer for subscribing and offering them a special offer or some unique content.

An email campaign can appear any way you like it to, as long as the objective is clear and it will rally your customer to do what you’re asking them to do. Making it personal can also help so that each subscriber will feel it is directed especially to them. It should work on all devices, specifically mobile, as this is where most individuals are now reading their emails.

Take note; it should stand out in your client’s  inbox. Otherwise, your client will ignore the email. A few misleading or inappropriate words could be the factor between your customer opening your email or deleting it, so make it catchy, authentic and to the point. Now that you have seen just how it works; let us look at the ways you can utilize the power of email marketing.

A vital part of email marketing is being able to analyze your results, so you can see how subscribers are engaging with your campaigns.You can find out how many emails your customers have opened, clicked on, shared, if they’re generating sales, and many more things. All of this data is very useful as it will enable you to improve your future campaigns and achieve your marketing goals.

Email marketing provides an excellent return on investment for your business, and you can target a larger group of your clients at a lower cost. It is in fact because there is no printing and advertising cost. Over half of internet users will check their emails daily. That’s a lot of people to target and to send your campaigns.

So how can you begin creating your email marketing campaign? You’ll need to gather your client’s data, write your campaigns; set up scheduled sending times amongst other things.

SumoMe is a great plugin to collect emails. among other things it can do. Setting up and running an email marketing takes time, but you can make it simple and easy with AWeber. It is a robust online platform which makes the process of email marketing simple and saves you time. They will provide you the tools to engage with your subscribers and create effective campaigns, to help you achieve great results.

Check this webinar about email marketing.




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Reader Interactions

Comments

  1. Maria Gil says

    April 17, 2017 at 15:12

    Email marketing is really a good easy way to communicate with our customers without being boring salespeople … I always thought this was a complicated and time consuming task. I already downloaded the e-book – Growing your business with email marketing in AWeber.
    Can you connect to the website? Does the website have to be sales, e-commerce type? Thank you for the informations. Very useful for my business.
    Maria Gil

    Reply
    • Den says

      April 18, 2017 at 05:26

      Hi Maria,

      Email marketing is a proven good marketing method. It is very easy to set up email marketing. Sumome is the best to capture emails then you can integrate it with Aweber. Aweber will handle your email marketing by sending automated email campaigns. A blogging website can benefit email marketing by inviting your subscribers to read your new blogs and these will lead to conversions.

      Thanks for the comments,

      Den

      Reply
  2. Castled Rook Official says

    March 21, 2017 at 21:20

    I’ve made some ventures into the affiliate marketing world but I’ve never considered going into email marketing. I never really understood the importance of it, or didn’t believe it to be as effective as it actually can be. It makes sense that it can be used as a great way to contact many potential customers at once using just a simple email. Thank you for the information!!!

    Reply
    • Den says

      March 22, 2017 at 05:34

      Hi,

      Email marketing is a proven and tested marketing strategy for a very long time. The saying ” The money is on the list” is true. If you are an online marketer and you do not utilize this marketing method, you are missing a lot.

      Thanks for the comments,

      Den

      Reply

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